Nordstrom be proud fall 2020

For every gender expression. In partnership with True Colors United. Every purchase supports LGBTQ youth experiencing homelessness




The fall 2020 drop is inspired by skate culture

that community of urban roamers rapidly emerging

from the fringe of society and into the spotlight.

We enlisted Boo’s Cruise—an inclusivity-seeking skate collective in Los Angeles—to take the new collection for a ride and drop a few skaterly insights along the way.

PHOTOS & VIDEO BY SHELLY SIMON & HALEY BLAVKA

A collage of four photos featuring diverse young women posing with skateboards and skate culture, showcasing vibrant fashion and personalities.
A young girl skateboarding on a blue track, wearing a tie-dye hoodie and yellow shorts, smiling and crouching on her skateboard. A second girl stands on the sidewalk near a stop sign, wearing a yellow skirt, a pink top, and roller skates, holding a b
Collage of three photographs promoting LGBTQ pride and support. The first shows a diverse group of young people skateboarding outdoors with the text 'BE PROUD' repeated in the background. The second is a close-up portrait of a smiling young woman wit
Graffiti-covered walls with a green tunnel on the left and a lit mural of a woman on the right, featuring the slogan 'BE PROUD BY BP' repeated over an image of a woman
A side-by-side photo of a young woman in a rainbow-colored shirt, white shorts, and sneakers. In the left photo, she is at a party, eating and holding a plate, with a colorful light background. In the right photo, she is outdoors holding a yellow flo
A quote about the community and connections learned through skating, attributed to Roni.
A video frame showing three children walking on a street with a chain-link fence in the foreground. The text overlay reads 'For Every Gender Expression'.
Two young women posing outdoors, one wearing sunglasses, a tie-dye scarf, a sleeveless top, and a light skirt, and the other in a tie-dye sweatshirt and black pants.
Woman wearing a gender-inclusive tie-dye crewneck sweater with red, yellow, blue, and brown colors. She is smiling and looking down, with long blonde hair. The background is dark.
Woman wearing a purple gender-inclusive hoodie with a rainbow graphic, standing outdoors against a chain-link fence.
A woman taking a selfie outdoors in front of cars, wearing sunglasses, a colorful Hawaiian shirt, and purple pants. Another woman posing indoors against a blue wall, holding a skateboard, wearing a white crop top and purple pants.
A diverse group of seven young people poses together in front of a colorful graffiti wall. They are sitting or kneeling on skateboards, wearing casual and vibrant clothing.